Labeling AI in creator content
A Reels disclosure system that explains how AI was used, not just that it was.
When you scroll, how do you know what’s real?
Nikta Hosseinzadeh is a UX designer and researcher who studies how people decide what to trust.
- CurrentlyPrimary research assistant in a UX eye-tracking lab at Miami University
- StudyingEmerging Technology in Business + Design, class of 2027
- Looking forUX design and research internships
Selected work
6 case studies
Can anyone really design with Canva?
A multi-method usability study of a tool almost everyone uses, and the features people can’t find.
Why can’t people find the features they need?
Illusions of Light
A ticketing site, a companion app and wayfinding signs for an immersive light exhibit, designed as one system.
How do you make an exhibit feel like one experience, online and in the room?
Same words, different needs
A product-discovery sprint on Figma: finding the need behind the complaint, then deciding how to test an idea before building it.
When people say Figma is “too expensive” or “too messy,” what do they actually need?
Designing play for pediatric therapy
Two camera-based movement games that turn repetitive therapy exercises into play.
What if a therapy exercise felt like a game?
Your Path to Wellness
A one-page planner that turns self-care into something you can watch grow.
How do students stay organized without adding more stress?
More work smaller pieces
2025
Coded web projects
A music player, a gift-shop catalog and a reptile profile creator, each sketched, wireframed and coded in HTML, CSS and JavaScript, then combined into an htmx gallery.
2026 – now
Eye-tracking lab
Running usability and packaging studies with Tobii Pro Lab and iMotions.
Research
Most of my research happens in front of an eye tracker, watching where people look before they decide what to believe.
2026 – now
UX eye-tracking lab
Research assistant → primary research assistant. I run study sessions, manage the lab day to day and train new assistants.
Summer 2025
Undergraduate Summer Scholars researcher
UX research on AI-generated vs. human-designed webpages, using eye tracking (iMotions) and Qualtrics surveys to measure usability, credibility, trust and visual attention.
About
I’m from Tehran, Iran, and now study Emerging Technology in Business + Design at Miami University, with a minor in Digital Marketing. I like the part of design where you find out what people actually do, by watching a think-aloud session, reading a heatmap, or sorting a wall of sticky notes, and then turn it into something they can try.
My work keeps coming back to trust: whether people believe what they see online, and how design can make that easier. I also design Snapchat Lenses and build for the web. Ice skating is one of my favorite hobbies, and I speak Persian, English and some Turkish.
Nikta · Oxford, Ohio
Résumé Download PDF
Experience
2026 – present
Primary research assistant
UX eye-tracking lab, Miami University
- Run eye-tracking and biosensor sessions for UX usability studies and marketing packaging research.
- Manage daily lab operations, coordinate large student groups and train new research assistants.
May – Aug 2025
Undergraduate Summer Scholars researcher
Miami University
- Designed and ran user tests comparing AI-generated and human-designed webpages for usability, credibility, trust and visual attention.
- Analyzed eye-tracking heatmaps (iMotions) and Qualtrics survey data.
Oct 2024 – May 2026
Archivist assistant
Walter Havighurst Special Collections & University Archives, Miami University
- Helped researchers find materials using ArchivesSpace, library catalogs and the digital collections database.
- Digitized archival materials and improved their metadata to make them easier to find.
Education
2024 – 2027
Bachelor’s degree, Emerging Technology in Business + Design
Miami University, Oxford, Ohio · Minor in Digital Marketing
Skills
- research
- Usability testing · Eye tracking · Heatmap analysis · Interviews · Think-aloud · Qualitative coding · Affinity mapping · Heuristic evaluation · Surveys
- design
- Figma · Wireframing · Prototyping · Information architecture · Visual design · Illustrator · Photoshop · Adobe Firefly · Lens Studio
- tools
- Tobii Pro Lab · iMotions · Qualtrics · HTML/CSS/JS · htmx · p5.js · ml5.js
Certifications
- Google Analytics Certification
- Snapchat Lens Certification
- LinkedIn Advertising Fundamentals
- How to Use Hootsuite
- Social Media Simternship
Languages
- Persian
- Native
- English
- Full professional
- Turkish
- Elementary
Contact
- niktahdf@gmail.com
- Based in
- Oxford, Ohio · Miami University